Michael Cronin is a consultant practicing in the field of insurance product management. He specializes in the application of analytical and business process solutions to insurance pricing, underwriting, marketing and acquisitions.

After product management at Progressive Insurance and officer-level positions with GMAC Auto Insurance, he founded Cronin Consulting Services in 1999.

In over 25 years of actuarial, product management and general management roles, and now as a consultant, Michael Cronin has:
  • Turned around unprofitable products
  • Developed new programs including rates, rules and forms
  • Trained product managers, analysts and sales people
  • Developed databases and reporting systems
  • Managed delicate regulatory matters
A versatile and experienced professional, Mr. Cronin consults on all phases of insurance product management, including pre-launch research, new product development, rate, form and licensing filings, product launch strategy and procedures, and rate reviews using both company experience and competitor analysis.

The founder of the Product Management Academy, Mr. Cronin has trained hundreds of professionals from dozens of companies on the fundamentals and methods of product management.  He advises on organizational development and consults as a coach and mentor to developing executives.

Mr. Cronin also works with both insurance companies and investors in the area of competitive intelligence, applying the product management disciplines to the analysis of rate levels, profitability and strategic positioning.

An engaging speaker, Mr. Cronin is available to discuss topics related to the insurance pricing cycle, the auto insurance marketplace, or the discipline and process of product management in insurance.

Although the product management disciplines can be applied to nearly all lines of Property Casualty insurance, Mr. Cronin’s experience is primarily in personal lines and small commercial lines, with concentration in auto insurance. 


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